Hankook and Real Madrid Renew Global Partnership


Performance tyre maker Hankook marked the beginning of the new decade with excitement. The brand extended partnership their with Real Madrid C.F. The new deal signed between Sanghoon Lee and Florentino Pérez will retain Hankook as Real Madrid’s global partner until the end of 2022/23 season. The initial partnership agreement between Hankook and Real Madrid dates back to 2016.

The signing ceremony was held at the Santiago Bernabéu stadium, the home venue of the football club.

“We are proud to extend our strategic partnership with one of the best football clubs in the world for another four seasons,” said Sanghoon Lee, President of Hankook Europe. “Over the past three and a half years, Hankook and Real Madrid C.F. have successfully grown together. Shared values and the relentless pursuit of excellence have inspired fans of both brands worldwide.”

Sanghoon Lee (president of Hankook tire Europe and Florentino Perez president of Real Madrid C.F.)

Improved advertising presence

With the new deal in place, the Hankook brand will receive the exclusive rights to control the central LED board for the whole season. Hankook presence on the main screen will increase local and international exposure. Additionally, premium tyre maker will gain extra avenues for in-stadium promotions and rights for online advertising.

This new deal will allow Hankook to advertise in all competitions,  including Primera Division, Copa del Rey and UEFA Champions League where Real holds the all-time leading best – 13 championships.

For the best price for Hankook car van and 4×4 tyres, pop into your local Tyreland today. Call now on 01 860 2 20 to find your nearest branch.

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