Michelin is a well-known brand in the tyre industry, and it has a long and interesting history. Here are 10 interesting facts about the Michelin tyre company:
- Michelin was founded in 1889 by two brothers, André and Édouard Michelin, in Clermont-Ferrand, France.
- The company’s first product was a removable pneumatic tyre for bicycles, which was a significant improvement over the solid rubber tyres that were common at the time.
- Michelin is credited with inventing the radial tyre, which uses reinforcing cords that run perpendicular to the direction of travel. This design provides better handling, longer wear, and improved fuel efficiency.
- Michelin is also known for its tyre safety innovations, such as the radial safety X tyre, which features a safety band that helps to prevent blowouts.
- The company is a major sponsor of motorsports, including Formula One, MotoGP, and Le Mans. Michelin has won more Le Mans 24 Hour races than any other tyre manufacturer.
- Michelin is committed to sustainability and has set ambitious goals to reduce its environmental impact. For example, the company aims to use 80% sustainable materials in its tyres by 2048.
- Michelin is also involved in the restaurant industry, as it publishes the Michelin Guide, which is a prestigious restaurant guide that awards stars to the best restaurants in the world.
- Michelin has a famous mascot named Bibendum, also known as the Michelin Man. He was introduced in 1898 and is made of stacked tyres.
- Michelin operates in more than 170 countries and has more than 127,000 employees worldwide.
- Michelin is known for its innovative marketing campaigns, such as the Michelin Challenge Bibendum, which is a global forum that brings together industry leaders to discuss sustainable mobility.
In conclusion, Michelin has a rich history and continues to be a leader in the tyre industry. The company’s commitment to innovation, sustainability, and safety has helped it to maintain its position as a top brand in the automotive world.
Whatever your vehicle, here at Tyreland, we’ve got the biggest range of Michelin car, van and 4×4 tyres at the best possible prices on the market. To enquire about stock or to find your nearest location, call today on 01 860 20 20. Don’t forget to ask about our other services too.