Hard task of advertising tyres
Tyres are a very much boring subject. Unless you are about to purchase one, most people would have no interest in learning latest tyre brands and trends.
Therefore, advertising tyres is one difficult task. Promoting them during the motorsport events is self-explanatory. But where do you go from there??
Well, it looks like football is the new favourite advertisement field for tyre companies.
Tyres in football is the new way
Not sure if it is down to good work of commercial club managers or the good return for tyre makers, but the collaboration between the two industries is on.
Some companies are involved more than others. For example, for Hankook, funding the biggest football team in the world – Real Madrid FC isn’t enough. They are also sponsoring the whole UEFA league.
Football sponsorship is getting so popular that even a so-called “budget” brands are going into it.
Biggest collaborations
To list all the sponsorship deals across the continent, I would need to write a book, almost. Instead, I’ve picked the most major ones below:
Falken tyres -> Liverpool FC (UK),
Avon tyres -> Derby County FC (UK),
Davanti tyres -> Everton (UK),
Yokohama tyres -> Chelsea FC (UK),
Cooper tyres -> Arsenal (UK), FSV Mainz (Germany),
Hankook tyres -> Real Madrid FC (Spain), UEFA league,
Nexen tyres -> Manchester City FC (UK),
Kumho tyres -> Schalke 04 (Germany), Olympique Lyonnais (France),
LingLong tyres -> Wolfsburg (Germany),
Apollo tyres -> Manchester United (UK), Borussia Monchengladbach (Germany),
Toyo tyres -> Leicester FC (UK),
Pirelli tyres -> Inter Milan (Italy),
Continental tyres -> FAI (Ireland).
Goodyear tyres -> Bayern Munich (Germany).
As always, if you have any questions or require help choosing the right tyres, just give us a call on 01 860 20 20 or enquire via here.
